To Think Like a Juror
Ask a Jury
Real Juries has decades of experience conducting focus groups and research interviews with thousands of jurors.
Our unique process cuts straight to the heart of the case, giving our clients get a front row seat to jury deliberations that only unfold behind closed doors in a real trial. With Real Juries, clients watch as respondents react to facts and arguments on both sides, reveal predispositions, biases and sticking points, and make decisions that often run counter to client expectations. Our research allows counsel to build the strongest possible case for trial, or in some cases, the ability to negotiate based on solid understanding of likely damages at trial. Our track record speaks to the accuracy of our predictions; and our clients speak to cases won and tens of millions of dollars saved.
The Real Juries process goes further than just replicating the courtroom experience; our research focuses on the decision-making dynamics that happen inside the jury deliberation room. Not only will you be able to see the private discussions and debates as jury members sort through the facts of the case, but you will interact with and analyze (in real time) the lines of reasoning, experiential biases, and social dynamics which impact the decision-making process. We start informing your case strategy from the moment the research begins.
Simplifying the Complex
We deconstruct the sweeping arguments of your case into discrete, measurable messages. Then we test them. By breaking lengthy compound arguments down we are able to determine which facts strengthen and which detract from your case. It's not uncommon to find that the piece of evidence or fact pattern that counsel and client believe is the silver bullet for a case turns out, in fact, to be a big dud with a jury. And, conversely, often what resonates most with a jury is something that the litigation team has largely overlooked.
This provides Real Juries clients an unparalleled method of deriving the perfect combination of arguments and evidence, correlating directly to success at trial
